Pelé Roadsow
2014 was the year of the football world championship.
Our crew was gripped by World Cup fever. Our TESCO Mall event, the Pelé Loyality Roadshow aimed to bring the great impressions of the atmosphere in Brazil. The show was named after the living football legend, Pelé, who is widely regarded to be the greatest football player of all time. He was and is a true sportsman, and a credit to the sport around the world.
In 13 cities at 14 locations anybody could try zumba, freestyle football, goals were rewarded with exclusive Pelé soccer balls, and radar speedometers, and this was the day when professional samba dancers invaded the TESCO Malls.